Baseline Measurement

A baseline measurement is a pre-intervention data point that establishes current performance before an AI program begins — against which improvements can be measured. For AI programs, baselines typically cover: hours spent per week on the tasks AI will address, output volume (proposals sent, reports generated, candidates screened), turnaround time for key deliverables, and error or revision rates. Without a baseline, it's impossible to demonstrate the value of AI adoption — you can tell a story about improvement, but you can't prove it.

Baselines should be established before the Kickstart, not after.