Use Case

A use case is a specific application of AI to a defined task or problem. "AI for sales" is a category. "Using AI to generate a first draft of a proposal from bullet points about the prospect's situation" is a use case.

Use cases are the unit of value in AI adoption: each one represents a task that now takes less time, produces better output, or both. The number of use cases per employee is one of the most useful measures of AI maturity — it reflects not just whether someone uses AI, but how deeply it's embedded in how they work.